When you start a business, you are bound to put your heart and soul into it. Just like every other precious aspect of your life, you wouldn’t want someone taking away any part of your business from you. Hence, it is crucial to go the extra mile and safeguard your brand from infringement and replication.
If another business owner uses your company’s branding to claim it as their own, your customers may switch to them thinking it’s you. This way, not only do you lose business to your competitors, but they also get undue advantage of your time and resources.
Here are some ways you can protect your beloved brand in this big world of evil infringers.
Create a Strong Identity
First off, start by giving your business a clear, distinguishable brand so that your customers can recognize your brand through the smallest of details. Make sure you find an edge that sets your business apart from the rest, and use that as your differentiating point in your brand.
Identify the mission, vision and aim of your business. Then decide on your target customer within the market. Ask yourself what you would want your customers to associate with your brand, it could be a certain logo, symbol, color—for instance, the word McDonalds instantly brings a bright yellow M to our minds, so what do you want your company’s M to be?
Decide on the core values of your business on what you want to base your brand identity. This would make your brand meaningful and allow it to stand out.
Trademark your business to prevent anyone else from using it. You can trademark the name, logo and even the symbol associated with your brand. Trademarks are intellectual properties that safeguard your brand identity from being taken over by someone else who might otherwise try to take advantage of your branding and clientele.
Observe Your Competition
It is always important to watch out for your competitors and observe what they’re up to. Don’t necessarily let them influence the direction and goals of your business, but keep a general idea of who they are and what they’re doing.
Also, keep an eye out to make sure no one else is infringing on your brand. The faster you catch the problem, the easier it is to nip in the bud.
If you do catch someone else using your brand, you need to address the issue right away. However, starting a public conflict or dispute might not be the best idea; it holds the risk of ruining your brand’s reputation especially in front of customers.
Always seek legal counsel before taking any steps, but do it as soon as you notice the infringement.
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